Ten years of using WordPress.
About five too many of putting up with it.
Hector's Lab exists because the tools didn't. So we built them.
Hi. I'm Hector.
I've been building on WordPress for over ten years. Clients, personal projects, experiments — the full range. And for most of that time I was doing what everyone does: installing a theme, installing twelve plugins to fix what the theme should have done in the first place, wondering why the whole thing weighed three megabytes and moved like treacle.
At some point I stopped asking "why is this so bad?" and started asking "what would actually good look like?"
Turns out: leaner. Faster. More honest. Built with a clear purpose instead of a checklist of features nobody asked for. A fair price, paid once, and then it's yours. No subscription. No artificial limits. No gotchas.
That's what Hector's Lab builds. One product at a time. Properly.
"Most themes are built to sell. Ours are built to work. There's a difference, and you feel it immediately." — Hector
The rules we don't break
Everything built in
If a feature is on the product page, it's in the theme. Not in a plugin you need to hunt down, configure and hope doesn't break on the next update. In. The. Theme.
One payment, yours forever
You pay once and you own it. We're not interested in charging you a monthly fee to keep using something you already bought. That model exists to benefit the seller. This one's built for you.
Built by someone who uses it
Every product comes from a real frustration with what exists. Not a market analysis. Not a trend report. An actual person trying to build an actual thing and finding the tools weren't good enough.
Building clean, properly made digital tools for real people. No bloat, no unnecessary subscriptions, no compromises. People first. Always pushing forward.
See what we've built