001
Why I ditched page builders (and you probably should too)
The moment I realised native blocks were faster, leaner, and far less annoying than the drag-and-drop giants everyone swears by.
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Hector's Lab — Field Notes & Dispatches
Lab Notes
Everything that happens in the lab eventually ends up here. Experiments, opinions, builds in progress, things that went wrong, things that went right. Unfiltered. Mostly.
002
Speed matters: how we hit 100/100 on PageSpeed
The exact changes that took our themes from "pretty fast" to "ridiculously fast." Spoiler: it wasn't a plugin.
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003
The subscription trap nobody talks about
Why recurring payments are a design failure masquerading as a business model, and what we're doing instead.
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